Wednesday 15 September 2010

Analysing trailers/teasers: The Signal

The first teaser I decided to analyse was a film called "The Signal" a film directed by David Bruckner and David Bush. 

From IMDB
 
"Imagine every cell phone, radio, and television in your city suddenly broadcasting the same mysterious signal over and over. Now imagine these "terminus" transmissions evoking violent, uncontrollable, psychotic chaos from everyone who comes in contact with them.

The Signal invades the minds of everyday citizens living their workaday lives and having their sordid affairs. Suddenly struck by the power of the insidious transmissions, they are compelled to kill or be killed. Complicating matters is a zombielike resistance some characters have to the idea of remaining dead. The story violently explodes, blending bloody gore with psychological satire, for a truly original horror experience. The Atlanta filmmaking team of David Bruckner, Dan Bush, and Jacob Gentry tell the eerie tale in three parts (cleverly called "transmissions"), shifting perspectives to draw out a larger story that explores dark secrets and fears as well as jealousy and betrayal.

Not for the faint of heart, The Signal will nonetheless satisfy those looking for a smart exploration of the power of media to mutate our minds. It is truly inspired independent filmmaking that will stalk viewers from every dark corner while examining the surprising human madness lying deep within."

IMDB classifies the film as horror/sci-fi/thriller. I decided to analyse this film because I plan to base my film around the genre of psychological thriller. I typed psychological thrillers into google and it came up with this website 


so I decided to watch a few teasers/trailers to see if any related to my ideas.  






The use
 of colours in this image represent the genre clearly. Dark colours such as red and black are often used in genres such as horror/psychological thrillers. The colours used also create quite a negative feel to the poster, in the sense that they're dark and forboding, e.g. the colour red is used to represent the blood trickling down his face.

There is only one image in the poster, which is most likely to be the main character. Photoshop or some sort of editing software has been used to manipulate the eye to again relate to the genre of the film. The colour blue has been used probably to make the eye stand out and to draw people into watching the film as it's quite mysterious. The image has clearly been manipulated in order to advertise the genre. The film is based around the topic of zombies, and so by manipulating the image to make it look like an animated/computerised person, the filmakers have sucessfully edited the image by making the person not look human (relating to the zombie theme) Auto levels, and contrast have been used in the editing process to make the image look quite HD.

Looking at the poster, there are some elements of both a verbal and a visual message. The image obviously gets across that it is a horror/thriller film, and the verbal message "do you have the crazy?" indicates that it could be a psychological thriller. The use of a sans serif font creates a grungy, rough feel to the film. The text has stuck to the colour scheme of red, and black. The red shape behind the text "The signal" makes the the text stand out more. The fact that the text isn't in a straight line and doesn't match up creates a sense of unease and edge to the poster. The tagline looks like something that would be on a ransom letter. Which again ties in with the horror movie genre.  Again a black box has been used behind text to make the text stand out.

Judging from the poster, this film is probably for maybe 15+ but definitely 18+. The use of blood in the poster indicates that the film is quite gory and not for the faint hearted. And because the film is a psychological thriller, it wouldn't be suitable for anyone under the age of 15.

I feel this is an excellent poster because it is eyecatching and uses stereotypes such as blood, dark colours and weird photoshop techniques to illustrate the genre.



The use
 of colours in this image represent the genre clearly. Blue and black photo filters have been used in this image to give it an eerie vibe. The black filter has filtered out the colour of the image leaving it with a blue glow (the blue filter) which relates to the genre of horror/psychological thriller. The colours used also create quite a negative feel to the poster, in the sense that they're dark and forboding.

The image is of the two main characters with a large group of people in the background (which, because of the choice of genre, we assume to be zombies) The image appears to be a relatively close up shot which looks quite HD which shows the emotion of the character's face. The fact that the man apears to have dried blood on his face could represent the genre. The group of people in the background (zombies) make it clear that the genre of the movie is horror/psychological thriller. It also creates a sense of mystery. The actors are also wearing dark clothing which again relates to the genre of the movie.

 Looking at the poster, there are some elements of both a verbal and a visual message. The image obviously gets across that it is a horror/thriller film, a critic has said "this film will explode. Mark my words it has cult classic all over it" The use of the words explode, and cult classic indicate it has an element of drama/horror. The title of the film "The signal" has been edited so it appears that light is coming through it, which in turn reflects off the characters at the front of the image, making them glow amidst the blackness of the poster. The font used for the title is sans serif creating a grungy rough feel to the poster. The colour scheme of the poster is just blacks, greys, whites and a bluey filtered colour. The tagline  "This is not a test" creates a serious element to the poster. It also sounds (when spoken aloud) quite intimidating and scary again relating to the genre.

Judging from the poster, this film is probably for maybe 15+ as it doesn't look too scary, as its created an element of mystery.

I feel this is an excellent poster because of its use of colours, and wording. The use of zombies to indicate what genre of film is also a great attribute.


The use
 of colours in this image represent the genre clearly.
The use of blues, blacks and and orangey colours create an almost post-apocalyptic feel to the poster. The rain effect could be seen as pathetic fallacy as it creates a negative feel.
A sepia tone emphasises this apocalyptic effect, and also creates the image that there is a fire in the background behind the characters. The colours used also create quite a negative feel to the poster, in the sense that they're dark and forboding.

The image is of the two main characters centred in the image, with two male characters either side wielding weapons. Which creates the impression that the poster is advertising a action/horror film.The look of anger in the left and left centre man creates a dramatic feel to the movie and again relates to the genre of music. In the background of the image, the main chracters appear to be getting chased by zombies which again relates to the genre of the movie.

 Looking at the poster, there are some elements of both a verbal and a visual message. The image obviously gets across that it is a horror/thriller film, a critic has said "A bloody blast from start to finish. Refreshingly original" The use of the word bloody indicates it has an element of drama/horror. The title of the film "The signal" has been edited to emphasize the word "signal" The tagline  "This is not a test" creates a serious element to the poster. It also sounds (when spoken aloud) quite intimidating and scary again relating to the genre.

Judging from the poster, this film is probably for maybe 15+ or perhaps an 18+ as the use of weapons on the poster could indicate its a violent or quite gory movie.

I feel this is an excellent poster because of its use of colours creating an apocalyptic feel. The use of zombies to indicate what genre of film is also a great attribute.

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