Script
Slide 2
Paramore are a famous American female fronted band well known around the world. The band formed in 2004 when the band was in their early teens thus appealing to young teens as the band was young teens themselves. Their songs are upbeat and with a fast tempo and use lyrics that appeal to the teens of today giving them a large teenage fan base. The fans that listen to this band tend to be what’s known as “emos” emo means emotional hardcore. It is a style of rock music derived from punk. It became a fashion statement as well as a genre of music in the noughties. Emos are stereotyped for wearing skinny jeans, band t-shirts, vans or converse, facial piercings, having an attitude, being constantly depressed and having hair over their face.
Slide 3
This double page spread has used a number of conventions such as
Pull quote – this is a quote pulled from the body text that stands out from the article. This article has gone for “This is a huge turning point for the band” This quote will attract fans of the band as they will want to know what the turning point is. It will also attract people who might not have heard of the band but because they’ve had a turning point may be intrigued to find out what the turning point is.
Body text – This the text on the page whether it’s in an article form or an interview. This double page spread have decided to lay it out as an interview.
Image – This is a vital convention in a double page spread as it’s what the reader sees first. This image is of the whole band in a recording studio. They’ve placed the singer on the far right hand side to fit the rule of the eye flow as the eye tends to follow the page in a c shape. Even if the magazine was going against this convention the singer would still stand out as the image doesn’t really use much colour but her bright red hair stands out.
Caption/Slug – This is at the top left hand corner. The editor has coloured the text red to fit in with kerrang’s colour conventions. The caption says “for all the latest news www.kerrang.com” This tells the reader where to find the latest news, proving helpful to the readers.
Drop cap is used to draw the readers in.
Slide 4
The target audience are teenagers. Paramore are barely in their twenties, so a young band will appeal to a young audience. The picture on the bottom left shows the guitarist of the band looked a tad depressed. This is the look most of their audience go for (emo) So the target audience will obviously be attracted to this. Also the fact that the lead singer is a girl rather than a boy will attract a hoard of teenage boys to read the article. It may also inspire young girls to make a band of their own.
Slide 5
The majority of the article’s language is informal which appeals to the target audience. Complex and hard to understand language will drive away the target audience. The use of the word “awesome” shows that the article is using language that caters to the target audience and also shows the band is quite young themselves and not forcing the informal language to appeal to the younger fans. In the context that the word knocked is used shows again that the band aren’t forcing the informal language, it’s the way they actually speak.
Slide 6
The colour scheme of this DPS is orange. This is because the lead singer has bright orange hair and loves the colour orange. The editor has highlighted the key words of the pull quote in orange to emphasize and draw in readers. The questions and the Drop cap are also orange. It appears the editor has also used an orange filter on the image. I’m not entirely sure if it’s true but it does appear that way. The slug at the top of the page also looks quite orange/red. The band themselves are wearing quite dark colours, this could be associated with their emo look or it could be used to emphasize the colour of the singer’s hair.
Slide 7
The slug at the top of the page has used an orange font to relate to the band, which is in a sans serif font, which represents the magazines informality. The unimportant text in the pull quote is a serif font. This is to distinguish between the important bits of the quote and from the unimportant bits as the important bits are in sans serif font, which is a typical trait of kerrang magazine. The questions are in an orange serif again to represent the band and the answers are in a sans serif font.
Slide 8
The entirety of the double page spread is the main image and the body text is placed at the bottom of the pages. This goes against the codes and conventions of left thirds. However, the pull quote comes across 2/3 of the page so it does stick to some of the codes and conventions. The layout caters for the audience because teenagers prefer to look at images rather than read text, so the image taking up the majority of the 2 pages caters for teens.
Slide 9
I feel that the article is actually talking to the readers as if they were an informed fan. The pull quote suggest this because someone who had never heard of Paramore wouldn’t particular care if this was a huge turning point for them. The article makes numerous references to show this.
Slide 10
The way the band is sitting gives us the impression they’re laid back and don’t really care, again the image of the guitarist could represent the emo audience. The band are also quite young which is shown in their fashion sense.
Slide 11
Both the article and dps use sans serif font to show the informality of the magazine which caters for it’s target audience. On the front cover, it advertises a poster of paramore, which will attract Paramore fans to purchase the magazine and then in turn read the article.
Slide 12
The article talks about band members without actually telling the reader who they are, which only Paramore fans would know. They talk about bands associated with the band so you’d have to know who these bands were. So a certain level of prior knowledge is needed.
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