Double page spread analysis 1

Y12 DPS TJones
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Double Page Spread Analysis

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Script


Slide 2


Enter Shikari, are a well known band on the teenage circuit. (CLICK) Their songs are fast, upbeat and combine rock with rave which caters pretty much for all teens. The band is barely in their twenties, (CLICK) and younger bands tend to appeal to younger fans. The image in this DPS shows what appears to be a party; this will appeal to teens as teenagers are stereotyped for having wild parties. (CLICK) Enter Shikari’s gigs are known to be wild with crowd surfing and moshing happening in all corners of the room including the stage.


This Double Page spread has followed a number of magazine conventions such as:


1 Pull Quote – This is a quote pulled form the main extract that stands out from the rest of the article. This pull quote “This year’s gonna be wicked” shows the colloquial language that the band uses.


2. Slug – Is a short snappy bit of information usually at the top left of a magazine. In this case it’s entitled “news”


3. Caption – is an explanation of an image or block of text in a magazine.


4. Main image – This is the image that will attract the reader to read the article. In this case, it is a strong image placed to the right which follows the eye flow rule.


5. Gutter – This is the margin between both pages of a magazine


Slide 3


Who are the target audience? (CLICK) Teenagers. (CLICK 2) Who tend to be doing this sort of thing. (CLICK) This image shows the featured band “partying hard” and because the band are featured in a teenage magazine it could suggest that the band are trying to fit the teenage stereotype of (CLICK 2) “Partying hard, living fast and dying young”


Slide 4


The majority of the language used in this article is (CLICK) informal and colloquial (CLICK). The pull quote “This year’s gonna be wicked” shows the informality and will appeal to the target audience. The ending sentence “Enter Shikari kick (CLICK) off their tour” also shows the informality of the language. The use of the word kick shows how the editor is trying to use words of today to communicate with the target audience.


Slide 5


Lots of bright colours are used to relate to the genre of music. Enter Shikari are a Post-Hardcore/ Rave band, which would explain the bright colours. There is a heavy use of colour in the image on the left. The band tends to use a lot of colour because their music fits the genre of electro rock/synth rock and rave culture. The magazine article has stuck to 3 colours, red (CLICK) black (CLICK) and white (CLICK) which are Kerrang’s signature colours (CLICK) and the slug and the notepad follow this too. In the magazine image there is no clear colour scheme, the band are all wearing different colours, expressing their individuality which could suggest disorder and chaos, which appeals to the teenage target audience. It's not organised like a professional shoot with everyone wearing white or black. This shows the band is trying to be different and individual.


Slide 6


The slug, (CLICK) pull quote, (CLICK) and article (CLICK) are in a sans serif font (CLICK). Kerrang tends to stick to using sans serif fonts because of the informality of the magazine and the audience. Like the font, the audience tend to be quiet grungy which again ties into the informality of the magazine. The slug is the “news” section at the top left hand side of the page. The editor has made the font colour red and bold so it stands out. It’s also been manipulated to look grungy to fit the genre of the magazine. It is similar to other Kerrang double page spreads as the magazine tends to stick to using sans serif fonts in order to cater for its target audience. (CLICK) However NME’s double page spread is slightly different in that the magazine uses serif fonts for the article to appeal to its older audience, (CLICK) and it uses a sans serif font on the header to show informality and appeal to their younger audience. (CLICK)


Slide 7


The entire double page is taken up by the image of the band with the article (CLICK), pull quote (CLICK) and slug (CLICK) placed in front of it. The double page spread has been laid out so that the lead singer is directly on the gutter, lying in between both pages. This shows the importance of the lead singer, with the codes and conventions of the singer being in the middle of a shot. The rest of the band have been laid out either centre left or centre right, and the 2 models in shot have been placed further away towards the edges of the page to show the lack of importance. The pull quote, slug and article have all been placed on the left which follows the codes and conventions of the left third rule (CLICK) and the eye flow rule. (CLICK) This layout makes the double spread easier to read to the target audience as it follows conventions, this avoids confusion.


Slide 8


Kerrang as a magazine always refers to the reader as a friend and as an informed reader. This is a way of attracting readers as the majority of readers are teenagers who prefer to be addressed to as a friend/informed reader (CLICK) rather than a reader who gets lots of facts thrown at them. (CLICK) the opening sentence (CLICK) “2009 has been pretty memorable for Hertfordshire dance rockers Enter Shikari” This tells the reader a bit about the band and uses the word “pretty” (CLICK) instead of “very” (CLICK) which shows the editor is using language to cater for the target audience.


Slide 9


The image shows the band partying hard. (CLICK) There are several cans of alcohol in the image which could be seen as encouraging underage drinking. (CLICK) The way the band is posing suggests they don’t have a care in the world which relates to the attitudes of the target audience. (CLICK) The image will appeal to its teenage audience because the majority of teenagers party, drink and pass out (like the models in the image) I feel that they have captured the perfect image to appeal to their target audience.


Slide 10


(CLICK) The article has used the same fonts as the front cover. The slug and the masthead have used the same font (CLICK) and have been edited to create a grungy feel to cater for the target audience of the magazine. The pull quote and main kicker have also used the same font. (CLICK) The editor has done this because it confuses people when more than two or three fonts are on a page. This also caters for the target audience of teenagers because teenagers tend to have a very small attention span.


Slide 11


The article does not demand any prior knowledge (click) which is a good thing, as first time readers will be able to learn about the band without having heard about them first. This is a good way of pulling in new readers.